Paula Marassi

Our Founder and Fashion Consultant, Paula Jouayed, has almost 20 years of experience in the global fashion industry. The story started at a very young age when Paula discovered her passion for this innovative and highly creative field, and consequently decided to style her friends and family. With her growing network, she was approached by many famed designers who expressed their admiration for her talents and skills. Paula then moved to the City of Love, Paris, and launched her first showroom with various artistic pieces by European and Middle Eastern designers. In 2006, Paula opened its first showroom in Cairo, and over the years, it expanded to other strategic locations within the country.